# Adtomic Video Brief Template

Use this starter when you want Adtomic to turn a product asset, product link, or short description into commercial-video directions.

## Product Source

- Product link:
- Product image available: yes / no
- Product name:
- Product category:
- Confirmed product facts:
- Facts that should not be invented:

## Audience

- Who should buy or care:
- Current problem or desire:
- Buying hesitation:
- Desired action after the video:

## Commercial Direction

- Main promise:
- Offer or call to action:
- Tone: practical / premium / energetic / calm / editorial / other
- Must show:
- Must avoid:

## Production Notes

- Aspect ratio: 9:16 by default
- Duration target: 12 seconds by default
- Language:
- Public asset allowed for provider workflow: yes / no
- Confidential material included: yes / no

## Approval Check

Approve only a direction that clearly states:

- Audience
- Angle
- Hook
- Story sequence
- CTA
- Any unsupported claim to remove